adidas Running /// adizero SS24 ⚡️

adidas Running /// adizero SS24 ⚡️

We worked with adidas Running launching their entire Adizero SS24 range. We set the visual art direction strategy for adidas Running for how we should be showing up in peoples feeds in social and digital, and we launched a wide range of products with dynamic toolkits that pushed the adidas brand visual direction in bold new directions.
We worked with a range of talented photographers to bring this all to life across social, digital, retail and beyond.
We wanted to push new ways to film and photograph running, breaking away from the expected art directions. 
We experimented with different in-camera visual techniques and also different textural ways we can explore imagery via printing it, scanning it, and reworking it.
Previous
Previous

Tuborg - Tilt World

Next
Next

Activision - Loot For Loyalty