Activision - Loot For Loyalty 🔫
Activision - Loot For Loyalty 🔫
We created a social video series called ‘Loot For Loyalty’ to inspire lapsed gamers to return to WARZONE 2.0 in teams.
Streamers from the UK, France and Germany reacted to epic WARZONE plays where teams had demonstrated extreme loyalty on the battlefield. Then rewarded the most loyal plays with real-life loot.
Every clip had a call to action to share your own squads most loyal moments to be part of the series and win IRL ‘loot’.