adidas - EURO 2020 ⚽️
adidas - EURO 2020 ⚽️
At EURO2020 we launched adidas’ commitment to champion inclusivity and diversity in the beautiful game, contributing to the brand’s most successful football campaign in adidas history.We shot a hero film that challenged viewers to “See Different, Differently” featured grassroot teams and star players across Europe. We created four long form films to celebrate the stories of key players at the Euro 2020. Paul Pogba, Thiago Alcantara, Serge Gnabry and İlkay Gündoğan. Each film told their story, in their words, as they discussed how experiencing different cultures and perspectives have shaped them into the players and people they are today.
Director: Lainey Richardson
As part of the campaign we captured portraits used across social and on over 2000 OOH sites across EuropePortraits: Khalil Musa