Xbox - Golden Bananas 🍌
Xbox - Golden Bananas 🍌
In anticipation of the launch of Xbox’s Sea of Thieves, we sparked a gold rush of global proportions where gamers competed for a chance to win a bunch of custom-made 18-carat gold bananas worth £80,000.30,000+ players participated by solving clues – designed by myself and Art Director Andy Dawes – that were revealed via
a game character we brought to life in live action content.Fans were sent all over the digital and physical world to be the first to solve it all and win the Golden Bananas, that were forged into their final fruity shape by London goldsmiths Smith & Harris (creators of Marc Quinn's gold Kate Moss)
