Sky Broadband - No More Excuses 🎮
Sky Broadband - No More Excuses 🎮
Gamers are renowned for blaming their poor, in game performances on their wifi connection, so we set out to win over skeptics with a supercharged tournament powered by Sky Broadband.
We sourced two esports squads of UK excuse makers through social and pitted them against each other in a super reeliable gaming arena.The campaign was fronted by streaming giants Vikkstar and Calfreezy who went head-to-head as squad captains and livestreamed the event to their Youtube and Twitch audiences. We even enlisted the support of Sky Sports’ favourite pundit Chris ‘Kammy’ Kamara and CoD-caster Bricey to provide commentary.
Engagement during the event surged, watched live by 200k+ streamers and a whopping 500k views tuned into the gameplay highlights film that surfaced days later.
Altogether contributing to 88% positive reaction and 84m impressions, driving reappraisal for super reliable, Superfast Sky Broadband.
Winner - THE DRUM AWARDS: SOCIAL MEDIA
Most Effective Insight 2021
